Getting to the "Why?" with Analytics and InsightsA conversation with Rachel Richter, VP, Analytics, Insights & Operations at Dun & Bradstreet
May 10th, 2019 12-1p ET
Retaining, and even better, delighting, a customer is at the heart of most company strategies. During this conversation, Rachel will share Dun & Bradstreet’s approach to Customer Analytics & Insights to understand their customers and exceed their expectations. We will discuss:
Instituting the best practice of merging operational and experience data to understand key drivers and take action on your data
- Identifying your most important customers
Creating a culture of actively seeking feedback
- And finally, Rachel will share the story of her career progression and offer advice to those interested in the exploding field of data analytics and customer insights
Long Island Women in Tech presentations welcome both women and men.
Rachel Richter, VP, Analytics, Insights & Operations at Dun & Bradstreet
Rachel Richter leads Analytics, Insights & Operations at Dun & Bradstreet with global responsibility for predictive modeling, customer segmentation & targeting, marketing analytics, marketing operations, business intelligence and customer/market research.
Rachel has a background in research & analytics across industries such as media, financial services and CPG. Previously, she worked as a Research Director at Turner Broadcasting. Her responsibilities included understanding the trends and visitor profiles across Turner’s digital properties, as well as assessing the impact of advertising campaigns.