For the past 5 years, Long Island Women in Tech has been providing a supportive community, mentorship, career development and education to women at all levels of their careers. We do this with a unique goal of increasing the number of women in technology roles on Long Island.
Originally the group was just a networking group on Meetup.com. Our first meeting being held at CA Technologies HQ in Islandia, NY as that is where I could find free space. To prep for that meeting and to create the meetup group, I had to make a logo. So, as any self-respecting programmer would do, I opened up MS Paint and created this wonder:
It got interesting from then on and with iteration, the logo morphed into this word-cloud gem:
As the story goes, this went on and on as this non-graphic designer attempted to create a logo that would match the meaning of our organization. By the time our website came out a year later, I really needed some more serious work done. One of our founding members, Kerry Harrison, was a User Experience designer and she helped us iterate to what you’ve seen for the past few years:
Thank goodness for Kerry’s support or we’d still be stuck with the high-heeled word cloud!
When our Board of Directors met this past December, we realized we’ve reached a new phase in our development. With almost 700 members, sponsorship from a variety of organizations, numerous online engagements, and potential for growth into areas such as a podcast, we determined a brand refresh with some standards for all of us follow would be an important step to moving the group forward.
Thanks to the work of Melanie Serrano of MSM Creative, we now have this aesthetically pleasing logo that is still unique and calls out the key characteristics of our group.
Welcome to our new logo: A step forward in our Long Island Women in Tech brand.
If you have any requests for use of our logo or want to understand the branding standards a bit more (fonts, colors, etc.) feel free to reach out to us. We are happy to share.