Guest Blog by Sophia Perry
Will 2020 be the year when female entrepreneurs will finally be valued on par with their male colleagues? Well, probably not. Every year, a slight improvement is made in that field, but we still have a long road ahead of us. Yet there are many examples of incredibly successful women who are starting to rule the business world and their success is not recognized nor praised enough. Despite their results, roadblocks still exist. This is also true for the world of technology.
The main issue – capital!
The common hurdle for female entrepreneurs regardless of their field, is access to capital. The numbers are alarming. As a matter of fact, only 2.2% of investor funding was appointed to women-led startups in the tech field. The percentage unchanged from the previous years and we are not seeing the light at the end of this tunnel.
In the world where we can be good mothers and wives, they still do not trust us with capital. The fact that over 12 million women in the US alone develop their startups with barely any capital from these funds indicate their drive to succeed. Can you imagine where they would be if only their starting point were the access to the remaining 97.8% of the investor funding? (Let’s explore this topic further at one of our Coffee House Friday’s events.)
The tech world needs this female perspective
Even though the number of women-led startups in the tech field is still low, the results that they have are amazing. The statistics show that the average return of investment these female entrepreneurs have is about 35%. If that’s not a huge funding opportunity, we don’t know what is.
The good news is that the number of women in the tech field is getting larger by the day! Now, let us encourage our girlfriends, sisters, mothers, and daughters by telling them about women-led startups that are crushing tech!
The shining examples of the women-led startups that are crushing tech
If we do not advocate for ourselves, nobody’s going to do it for us. That why we need to brag more, to make the whole world know what we are capable of! Here are several female-led companies that have recently been made from scratch and are already taking the leading positions in the technology world.
4D Healthware – Star Cunningham
4D Healthware is a virtual platform for health management. It is made both for patients and providers. The aim of the platform is to improve the health condition of patients suffering from chronic illnesses.
Blendoor – Stephanie Lampkin
Blendoor is a blind recruiting app meant for job recruiters to use when searching for the best candidates for a job. The potential employee’s name and photo are being hidden not to trigger the unconscious bias. Another aim of this app is to facilitate diversity. This way, the job recruiters get only the pieces of information that are relevant for a particular post. The idea is to take race, gender, sexual orientation, military history or (dis)ability out of the equation. Successful companies worldwide, such as WP Full Care, use something similar when recruiting and they have great results. The company is crushing tech and they value their female colleagues equally as the male ones.
Affectiva – Rana el Kaliouby and Rosalind Picard
Rana and Rosalind, the co-founders of Affectiva like to call themselves the pioneers of affective computing. They made software that can measure emotions. The idea behind their emotion measurement technology company is not only to recognize human emotions based on facial cues or physiological responses. They have gone a step further and now many companies from various fields such as the automotive industry, market research, social robotics, etc. use their solutions.
Future Family – Claire Tomkins (cofounder)
Future Family is a fertility care company that has a healthcare services platform designed to take its consumers from fact-finding to the treatment phase.
Full Harvest – Christine Moseley
Full Harvest is a business-to-business solution offering to connect large-scale farms with companies that need their excess produce. For instance, they can connect orange producing farm to bakeries that use the orange zest for producing cakes. That eliminates food waste too, which is great for the environment.
Bloomer Tech – Alicia Chong Rodriguez, Aceil Halaby, and Monica Abarca
These three fearless women are the creators of a product that can monitor and improve the health of any female. They have made a bra with seamlessly incorporated technology that measures their pulse rate, respiratory rate, heart rhythm and more. The data are collected, analyzed and presented to users or medical professionals. This is a great invention to support the early detection of a health issue. https://www.bloomertech.com/
Lia – Bethany Edwards (cofounder)
Yes, somebody remembered to make a flushable, biodegradable pregnancy test that you can do at home. It is just as efficient as the traditional one while being so much more discrete. You see, this idea is at least a million-dollar worth one, and there is no way a man could have thought of it. https://meetlia.com/
Kinside – Shadiah Sigala (cofounder)
This is a childcare management tool that helps parents find a trusted care provider. On the other hand, it provides a secure payment method to the caregivers. The app is available through the employees all over the world. https://www.kinside.com/
Those were just some of the examples of intrepid women to inspire us. When we feel good and inspired, there is nothing that we can’t do, right? That is why these women-led startups that are crushing tech are so important to us! If you are planning on launching one and would like our help and advice, let us know on Slack! Until then, dream big and act even bigger!
Article authored by Sophia Perry
Sophia Perry has been engaged in writing blog articles for the last 7 years. Today, her range of topics spans from moving across the globe to everyday lifestyle tips, traveling, marketing and software-related news etc. In her spare time, Sophia enjoys running, reading books and spending time with her dogs Loo and Sill. As a great lover of life, she finds something practical and useful in every experience, which contributes to her portfolio as well.