On May 10, 2019, we were privileged to host Rachel Richter, VP Analytics, Insights & Operations at Dun & Bradstreet for a session entitled “Getting to the ‘Why?’ with Analytics and Insights”.

Retaining, and even better, delighting, a customer is at the heart of most company strategies.  During this conversation, Rachel shared the Dun & Bradstreet approach to understanding their customers and exceeding their expectations.  This discussion includes:

  • Instituting the best practice of merging operational and experience data to understand key drivers and take action on your data

  • Identifying your most important customers
  • Creating a culture of actively seeking feedback

  • Rachel’s story of her career progression and advice to those interested in the exploding field of data analytics and customer insights

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Original Posting: Getting to the “Why?” with Analytics and Insights