On May 10, 2019, we were privileged to host Rachel Richter, VP Analytics, Insights & Operations at Dun & Bradstreet for a session entitled “Getting to the ‘Why?’ with Analytics and Insights”.
Retaining, and even better, delighting, a customer is at the heart of most company strategies. During this conversation, Rachel shared the Dun & Bradstreet approach to understanding their customers and exceeding their expectations. This discussion includes:
Instituting the best practice of merging operational and experience data to understand key drivers and take action on your data
- Identifying your most important customers
Creating a culture of actively seeking feedback
- Rachel’s story of her career progression and advice to those interested in the exploding field of data analytics and customer insights