Building Your Personal Brand ​through Social Media

Summer Series 2016

June 24, 2016

There is no doubt that building a recognizable personal brand can open professional opportunities for you in the future, but how can you get started on building this important image? Social Media Expert, Rachel Duran, shared with us her key tips for Building your Personal Brand through Social Media in this 1-hour webinar for the LI Women In Tech Summer Series. Key highlights of what Rachel explained during the session:

  • What is an “Ask” vs a “Give” in social media and how to achieve a 5:1 ratio
  • The Anatomy of a Winning LinkedIN Profile was a key hit amongst the group
  • Tons of Tools – Creation, Curation and Automation Tools to make you social media savvy without taking up all of your time

Speaker Bio:

Rachel Duran

Rachel Duran is the Content and Community Manager for Employer Brand at CA Technologies. She has spent the last four years in social media marketing, online community development and digital communications. Rachel takes every chance available to tell young women and men about her career change, which was fueled by self taught code and social media skills. Rachel was born, raised, and still resides in the Dallas/Fort Worth area of Texas with her husband, two kids, and cats. She also serves on the Advisory Board for Hope Center 4 Autism in Fort Worth.

Connect with Rachel​